
Pure Storage Offers Prompt-Based Control, Smooth Infra Management
If you’ve been reading TechArena, you know that I spend more than a fair share of time considering storage architectures in light of the AI pipeline impact on all things data. That’s why I was excited to hear from David Stamen and Brent Lim from Pure Storage bright and early this morning at Cloud Field Day 24.
Who is Pure Storage? They play in the all-flash data platform market, offering systems that support a confluence of object, block, and file data. They’ve been in the game for over a decade and have found unique traction to support workloads from across cloud native apps, databases, analytics, and AI applications.
The guys walked us through their new vision for the enterprise data cloud, proposing a shift from management of infrastructure to data itself. While at first blush, this sounded a bit pedestrian, they went a bit further and discussed how they were fundamentally shifting architecture to a horizontal domain that is virtual and automated, enabling administrators ease in managing data stores via policies and with self-service consumption. This can be delivered as platforms for on-prem deployment or via an Evergreen One cloud service.
They described the advancements of their latest platform addressing challenges of complexity and silos present in many storage platforms today that introduce risk of errors. How have they solved for this? Pure Fusion is embedded across arrays including legacy systems enabling storage automation across all data stores. Admins manage this by defining rules and outcomes for both performance requirements and compliance. And this is driven at a fleet level, not purely an individual array, providing an opportunity for scale and efficiency across organizational data stores. Data placement is driven by Pure1 technology, fueled by AI-driven analysis of optimal placement for workflow delivery.
All of this seems...neat if not revolutionary. As David and Brent shared the core capabilities, I was wondering just what was innovative that drove them to share this platform as it sounded like things we’ve heard before. Digging deeper, key elements that Pure Storage touts include a chatbot prompt-based control, moving away from ticketing systems to drive provisioning data stores and harmonious management across all storage—on-prem and in the cloud, Pure Storage boxes and other vendors, and current gen and legacy. Additionally, they’ve delivered Pure Storage Cloud on Azure and Amazon Web Services (AWS) as well as available as a VMWare elastic service.
The TechArena Take
The storage management landscape is a crowded field, and Pure Storage faces some competition from the likes of NetApp, HPE, Dell, and even VAST Data for the same enterprise customers wanting the flexibility of prompt-based control of data oversight and flexibility of object, file, and block storage. Customers who want to consolidate on one hardware platform may veer towards HPE GreenLake or Dell APEX solutions. Those who are moving at warp speed towards large scale AI may be attracted to the global namespace solutions offered by VAST Data. But for customers who have heterogeneous data stores with data across on-prem and cloud, Pure Storage’s one operating model approach with Fusion delivers a single control plane to simplify storage admin management. With policy-first management, the company has delivered an approach that can gain traction with many enterprises.
If you’ve been reading TechArena, you know that I spend more than a fair share of time considering storage architectures in light of the AI pipeline impact on all things data. That’s why I was excited to hear from David Stamen and Brent Lim from Pure Storage bright and early this morning at Cloud Field Day 24.
Who is Pure Storage? They play in the all-flash data platform market, offering systems that support a confluence of object, block, and file data. They’ve been in the game for over a decade and have found unique traction to support workloads from across cloud native apps, databases, analytics, and AI applications.
The guys walked us through their new vision for the enterprise data cloud, proposing a shift from management of infrastructure to data itself. While at first blush, this sounded a bit pedestrian, they went a bit further and discussed how they were fundamentally shifting architecture to a horizontal domain that is virtual and automated, enabling administrators ease in managing data stores via policies and with self-service consumption. This can be delivered as platforms for on-prem deployment or via an Evergreen One cloud service.
They described the advancements of their latest platform addressing challenges of complexity and silos present in many storage platforms today that introduce risk of errors. How have they solved for this? Pure Fusion is embedded across arrays including legacy systems enabling storage automation across all data stores. Admins manage this by defining rules and outcomes for both performance requirements and compliance. And this is driven at a fleet level, not purely an individual array, providing an opportunity for scale and efficiency across organizational data stores. Data placement is driven by Pure1 technology, fueled by AI-driven analysis of optimal placement for workflow delivery.
All of this seems...neat if not revolutionary. As David and Brent shared the core capabilities, I was wondering just what was innovative that drove them to share this platform as it sounded like things we’ve heard before. Digging deeper, key elements that Pure Storage touts include a chatbot prompt-based control, moving away from ticketing systems to drive provisioning data stores and harmonious management across all storage—on-prem and in the cloud, Pure Storage boxes and other vendors, and current gen and legacy. Additionally, they’ve delivered Pure Storage Cloud on Azure and Amazon Web Services (AWS) as well as available as a VMWare elastic service.
The TechArena Take
The storage management landscape is a crowded field, and Pure Storage faces some competition from the likes of NetApp, HPE, Dell, and even VAST Data for the same enterprise customers wanting the flexibility of prompt-based control of data oversight and flexibility of object, file, and block storage. Customers who want to consolidate on one hardware platform may veer towards HPE GreenLake or Dell APEX solutions. Those who are moving at warp speed towards large scale AI may be attracted to the global namespace solutions offered by VAST Data. But for customers who have heterogeneous data stores with data across on-prem and cloud, Pure Storage’s one operating model approach with Fusion delivers a single control plane to simplify storage admin management. With policy-first management, the company has delivered an approach that can gain traction with many enterprises.