
ASBIS Tackles Regional IT Challenges with Smart Solutions
At the forefront of IT infrastructure advancements, ASBIS has been making significant strides in providing high-performance solutions, particularly in the transition from traditional hard drives to solid-state drives (SSDs). This shift, driven by the growing demand for speed, reliability and energy efficiency, has seen ASBIS collaborate closely with Solidigm, a leader in the SSD industry, to deliver cutting-edge storage solutions. Eduards Lazdins, business development manager at ASBIS, shared insights into the company’s approach during a recent discussion with Steve Gutierrez, director of sales at Solidigm, and TechArena
ASBIS, a value-added distributor and solution provider, has an expansive footprint that spans 28 countries, with over 20,000 active customers across 60 nations. Its reach is impressive, but it’s the company’s ability to address the unique needs of diverse markets that really stands out.
ABSIS serves a mix of established and emerging markets facing an array of opportunities and challenges for IT infrastructure development. While Western Europe leads in cloud adoption and AI-driven workloads, regions like Central and Eastern Europe, the Caucasus and parts of the Middle East and Africa are catching up rapidly. The challenge is striking the right balance between affordability and performance. This is where ASBIS excels — by offering high-performance solutions at scalable price points, making cutting-edge technology accessible to a wide range of customers.
ASBIS’ approach to staying ahead in the competitive IT landscape involves constantly expanding its product portfolio and geographical reach. The company is not just a traditional distributor — it operates its own server assembly line in the European Union, with the capacity to produce thousands of servers per month. This vertical integration, combined with strong partnerships with leading brands, such as Solidigm, enables ASBIS to deliver tailored solutions that meet the specific needs of its diverse customer base.
A key focus of ASBIS’ strategy has been the transition to SSDs, and it has leveraged its collaboration with Solidigm to accelerate this shift. SSDs provide significant advantages over traditional hard drives, such as faster speeds, improved reliability and lower power consumption. As businesses increasingly turn to SSDs for their storage needs, ASBIS is helping customers adopt this next-generation technology with specialized services, including pre-sales consultancy, robotic solutions, technical support and custom solutions.
One example of ASBIS’ impact is its work with cloud service providers and data centers. By integrating Solidigm’s SSDs into their infrastructure, ASBIS has helped optimize storage solutions, significantly reducing latency and improving workload efficiency. For industries handling vast amounts of data, these improvements in speed and reliability are essential. ASBIS’ solutions have not only enhanced performance, but also minimized power consumption, a critical factor for organizations aiming to reduce operational costs and carbon footprints.
What’s the TechArena take? In a world where technology is rapidly advancing, ASBIS’ commitment to providing innovative, high-performance solutions is a prime example of how the right partnerships and a focus on customer needs can drive real-world results. Looking ahead, ASBIS is well-positioned to continue leading the charge in IT infrastructure solutions, offering both the expertise and technology to meet the evolving needs of its customers.
To learn more about their product offers and solutions, visit ASBIS.com, or follow them on LinkedIn and X for the latest updates.
At the forefront of IT infrastructure advancements, ASBIS has been making significant strides in providing high-performance solutions, particularly in the transition from traditional hard drives to solid-state drives (SSDs). This shift, driven by the growing demand for speed, reliability and energy efficiency, has seen ASBIS collaborate closely with Solidigm, a leader in the SSD industry, to deliver cutting-edge storage solutions. Eduards Lazdins, business development manager at ASBIS, shared insights into the company’s approach during a recent discussion with Steve Gutierrez, director of sales at Solidigm, and TechArena
ASBIS, a value-added distributor and solution provider, has an expansive footprint that spans 28 countries, with over 20,000 active customers across 60 nations. Its reach is impressive, but it’s the company’s ability to address the unique needs of diverse markets that really stands out.
ABSIS serves a mix of established and emerging markets facing an array of opportunities and challenges for IT infrastructure development. While Western Europe leads in cloud adoption and AI-driven workloads, regions like Central and Eastern Europe, the Caucasus and parts of the Middle East and Africa are catching up rapidly. The challenge is striking the right balance between affordability and performance. This is where ASBIS excels — by offering high-performance solutions at scalable price points, making cutting-edge technology accessible to a wide range of customers.
ASBIS’ approach to staying ahead in the competitive IT landscape involves constantly expanding its product portfolio and geographical reach. The company is not just a traditional distributor — it operates its own server assembly line in the European Union, with the capacity to produce thousands of servers per month. This vertical integration, combined with strong partnerships with leading brands, such as Solidigm, enables ASBIS to deliver tailored solutions that meet the specific needs of its diverse customer base.
A key focus of ASBIS’ strategy has been the transition to SSDs, and it has leveraged its collaboration with Solidigm to accelerate this shift. SSDs provide significant advantages over traditional hard drives, such as faster speeds, improved reliability and lower power consumption. As businesses increasingly turn to SSDs for their storage needs, ASBIS is helping customers adopt this next-generation technology with specialized services, including pre-sales consultancy, robotic solutions, technical support and custom solutions.
One example of ASBIS’ impact is its work with cloud service providers and data centers. By integrating Solidigm’s SSDs into their infrastructure, ASBIS has helped optimize storage solutions, significantly reducing latency and improving workload efficiency. For industries handling vast amounts of data, these improvements in speed and reliability are essential. ASBIS’ solutions have not only enhanced performance, but also minimized power consumption, a critical factor for organizations aiming to reduce operational costs and carbon footprints.
What’s the TechArena take? In a world where technology is rapidly advancing, ASBIS’ commitment to providing innovative, high-performance solutions is a prime example of how the right partnerships and a focus on customer needs can drive real-world results. Looking ahead, ASBIS is well-positioned to continue leading the charge in IT infrastructure solutions, offering both the expertise and technology to meet the evolving needs of its customers.
To learn more about their product offers and solutions, visit ASBIS.com, or follow them on LinkedIn and X for the latest updates.